ICE Girls

Dramatized/Narrated Comedy Anthology

ICE Girls

The story of the Little Match Girl from management’s perspcetive and how using street urchins is a win/win for all concerned. […] Margit also read the fables.

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Chapter 1: The Status of The Danish Match Industry Before the Match Girl Concept – ICE Girls

Before, someone had to have the idea of little waifs selling matches. It was a team from Marketing. Here is described the conditions and constraints they were working under before they had their brianstorm.

Dan McLaughlin